Things to Consider When Advertising With Digital Signage
Whether you’re in the market for a new medium or are a seasoned marketer, there are several things to consider when advertising with digital signage. You’ll want to make sure that your message is engaging and synchronized with the user’s time in the space. This is especially important for outdoor digital signage, which needs to transmit its message at the exact time the user is viewing it. For example, a video lasting a minute won’t be much good if a passerby only spends 15 seconds in a given area. By making your digital signage experience more interactive, you can extend the user’s exposure time.
Place-based media advertising is an effective way to reach potential customers in a specific location. The ads can be digital or static, and they can be placed in high-traffic areas. These ads capture people’s attention just as they are ready to make a purchase. For example, digital screens at a gas station may promote a snack inside or a particular brand of beer. These ads have proven to be extremely effective in connecting with potential customers when they are in the exact location.
Place-based media advertising is also effective in the outdoors, as these advertisements can be customized to target consumers based on where they are. For example, a protein shake advertiser may want to target consumers who are looking to get into a healthy lifestyle. They can use place-based screens in nearby fitness centers, sports venues, and specialty grocery stores.
The place-based media advertising model is becoming more popular. While billboards are often thought of when people hear the term place-based media, digital place-based media is rapidly replacing them. By using digital screens in places where consumers are already hanging out, place-based media advertising helps reach out to those who watch TV on the go or watch light television on the commute. In addition, place-based media advertising allows for measurable dwell times, which is essential for a successful marketing campaign.
Place-based media advertising is especially effective in healthcare facilities, where patients can spend hours in a waiting room. As a result, it is an ideal place for advertisers to reach new customers. Innovare Medical Media, for instance, offers place-based OOH advertising for health care facilities. These ads are contextually relevant and therefore receive the maximum exposure.
Large format media
If you are looking for an opportunity to create a major splash with your digital signage, large format media may be the answer. This type of advertising can reach consumers on the go and help you achieve upper funnel metrics, such as sales and retention. These advertising formats can range from digital billboards to street furniture that features ever-changing creatives. Unlike most other media, large format media can share real estate with many other advertisers. These displays can be found in public areas like city squares, gas stations, restaurants, taxis, and malls.
The benefits of large format advertising include cost-effectiveness, flexibility, and durability. Large format printing is also an efficient way to get your message across, whether you are advertising outdoors or indoors. Large format displays are great for announcing sales or grand openings. Large format digitally printed artwork can even be UV-curable.
Among the major players in the large format space are Big Outdoor and Lamar Advertising. However, there are many independent billboard operators in the OOH ecosystem. With their combined scale, these providers can give you the reach you need to reach your target audience along the most important highways. However, when using these technologies to promote your brand, it’s important to ensure that the entire team is aligned on the objectives of the project.
Digital signage has several advantages over static signage. It can be a more efficient way to convey the right message to your target audience, and it doesn’t require a lot of staff to keep the screens running. Advertising digital signage With proper content management, digital signage can be as effective as traditional signage when it comes to reaching your customers.
Unlike traditional print advertising, digital signage has the power to capture the attention of consumers. Studies have shown that people spend as much as 60% of their time viewing a digital display. In addition, digital signage can improve the user experience in a store, resulting in better brand recall and increased engagement. Additionally, digital signage allows for dialogue between the user and the brand, increasing recall and engagement, and offering valuable insights into brand affinity.
As media become more saturated with advertisements, marketers are always looking for ways to stand out and earn more than mere impressions. Interactive ads are a way to achieve this goal by utilizing motion and touch technology. This allows for a more immersive experience and differentiates a brand from its competitors.
Another popular strategy using digital signage is the use of social media to promote brands. Social media has been a staple of interactive digital Advertising digital signage signage campaigns for years, and is a great tool for driving engagement and generating content for onscreen content. While the specific implementation of social interactivity depends on the specific campaign, typical implementations involve users posting messages to their own social accounts or using a hashtag. A popular example of this approach is the #SendingLove campaign, which promoted user-submitted messages of love across cities around the world.
Interactive digital signage can be used to test various advertising messages. For example, ads featuring a call to action suggest viewers go to a specific website landing page. By changing the creative to incorporate a different landing page address, a business can test which ads are generating more engagement with their target audience. Such innovative strategies can improve brand awareness and generate more sales.
One of the best ways to engage consumers is with video content. Research shows that videos have a 60% higher viewer retention rate than still images. In addition, videos are easy to understand and recall. They also help viewers visualize benefits of buying from you. Video content is especially powerful for advertising digital signage because 80% of internet users remember video ads when they see them online.
Videos should be between 30 seconds and a minute in length. It’s important to keep the content simple and focused. Using too many graphics, sounds, and special effects can detract from the message. Also, keep your message as relatable as possible. The audience should have an emotional connection with the content, which makes it more effective.
Another great way to increase video viewer engagement is by showcasing your company’s community involvement. Many people want to do business with local businesses that give back to the community. Showcase videos of your company’s community outreach activities or showcase videos from games and fundraisers that benefit the community. These types of videos are also more likely to be shared by viewers.
Video files should be optimized for the screen size. Modern video codecs produce high-quality files that are highly portable, so they can be stored on media player devices with limited storage space. However, it’s important to optimize the video file for the screen size, especially if you’ll be using the same content for multiple screens.
Cloud-based enterprise-grade content management systems
There are many advantages to using a cloud-based enterprise-grade content management system for advertising digital signage. Among these are increased security, easy installation, disaster recovery, and automatic updates. Furthermore, a cloud-based solution eliminates the need for internal servers and IT teams. Therefore, it is easier for users to focus on content, rather than worrying about the infrastructure.
Content management systems are the backbone of digital signage networks. They enable fast content creation, delivery, and ROI. A good system will provide powerful features such as schedules and multi-channel support. They will allow businesses to tailor their content to fit their business needs. Moreover, they should also be easy to use by anyone, regardless of their technical knowledge.
Another great benefit of using a cloud-based enterprise-grade content management system for advertising digital signage is the ability to create customized content. These systems offer features such as content templates, scheduling tools, and report generation. These features will help businesses deliver services more efficiently in a digital environment. Moreover, these systems will help them connect with customers and offer more value to them.
A cloud-based enterprise-grade content management system for advertising digital signage will make it easy for business owners to manage a large number of digital signage screens from multiple locations. It will help restaurant owners instantly promote special deals on their digital menu boards and remove items as they run out. It will also help school administrators to display various messages on different screens. And if a company faces a disaster or other disruption, they can easily restore their content using cloud-based content management systems.